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Photography SAM DAMESHEK Model FABIENNE HAGEDORN Graphic Design SARAH SMITH In SAYULITA, MEXICO WANT TO SEE MORE?

Written by SOAP STUDIOS Photography SAM DAMESHEK Production KIM HUNT Featuring CAILIN RUSSO Graphic Design SARAH SMITH Shot at SOAP STUDIOS, LOS ANGELES CA WANT TO SEE MORE?

Photography SACHA COHEN Model SCOUT PRITCHETT Graphic Design SARAH SMITH WANT TO SEE MORE?

Written by SOAP STUDIOS Photography SAM DAMESHEK Production KIM HUNT Featuring CAILIN RUSSO Graphic Design SARAH SMITH Shot at SOAP STUDIOS, LOS ANGELES CA Grunge isn’t just a hashtag for Cailin Russo—it’s a lived-in ethos. While the internet may reduce it to flannels and Nirvana posters, Russo sees it as a tension between comfort and chaos, aesthetics and honesty. Born out of Tumblr’s golden age (pre-algorithm, pre-#spon), her style—dubbed Cai-Core—draws from moody architecture blogs, Eastern European influences, and late-night fashion rabbit holes she fell into while living in Osaka. Cai-Core is old money with a chipped nail—deep blues, tarnished silvers, and DIY everything. “Being lighthearted is cool,” she says, “but acknowledging the dark is necessary too.” It’s fashion as storytelling, with no filter. Russo’s music and style both live in that messy, magnetic space between cringe and courage. She’s not afraid to name her discomfort, whether it’s a song about a DUI or an awkwardly honest sex confession. In a hyper-curated world of “clean girl” aesthetics and algorithm-chasing, she swerves. Her ultimate grunge icon? Doja Cat. Not for the look, but for the energy: “Bitch, I said what I said.” For Russo, grunge today isn’t about looking the part—it’s about owning your weird, telling your truth, and refusing to be edited for comfort.

Photography SAM DAMESHEK Model LAURA OGANESSIAN Graphic Design SARAH SMITH In MALLORCA, SPAIN MALLORCA WEEK 1/3

Photography SAM DAMESHEK Model SOPHIA KELLY Graphic Design SARAH SMITH In DOWNTOWN LOS ANGELES

Photography SAM DAMESHEK Models KINSEY GOLDEN, CHLOE CAMPBELL, RENEE MURDEN, KRISTEN KIEHNLE Graphic Design SARAH SMITH At TAHITI, FRENCH POLYNESIA TAHITI DROP 5/5 WANT TO SEE MORE?

Photography SAM DAMESHEK Model KINSEY GOLDEN Graphic Design SARAH SMITH At TAHITI, FRENCH POLYNESIA TAHITI DROP 1/5 WANT TO SEE MORE?

Photography SAM DAMESHEK Model BIANCA ROJAS Graphic Design SARAH SMITH In MALLORCA, SPAIN MALLORCA WEEK 2/3 WANT TO SEE MORE?

Photography SAM DAMESHEK Model CHLOE CAMPBELL Graphic Design SARAH SMITH At TAHITI, FRENCH POLYNESIA TAHITI DROP 2/5 WANT TO SEE MORE?

Photography SAM DAMESHEK Model RENEE MURDEN Graphic Design SARAH SMITH At TAHITI, FRENCH POLYNESIA TAHITI DROP 3/5

Photography JEAN AMBROJO Model NISSIA BENGHAZI Graphic Design SARAH SMITH In THE MALDIVES